Challenges
- needed a way to leverage their content and start to monetize their fan base.
- didn’t have a central content hub for fans to sign up and become members
- needed a way drive traffic to ecommerce shop and generate revenue
- looking to partner with sponsor and local sports clubs and didn’t have centralized distribution channel
- wanted to get more exposure to weekly theme music releases
Objective
- increase online visibility by developing a mobile friendly website that is easy to navigate
- drive traffic to the shop using Facebook retargeting, email and app push notifications
- create a robust mobile app as a central hub for all music and provide access to fans
- use email marketing to establish a more tight knit relationship with fans
0
+
app downloads
1000
%+
increase FB page likes
0
+
email subscribers
Results
- We designed, developed and launched a robust mobile app within a couple of weeks.
- the mobile app has been a hit with fans and is rated 5 stars in the Google Play app store
- Established an maintained a fan and customer email list which has helped to boost ecommerce sales
- Grew the Facebook page by 51% using Facebook marketing and retargeting campaigns
- The brand is now in position to work with sponsors leverages its newly established distribution channels
