- needed a more convenient way to showcase the updated menu
- current website was not set up to collect customer information
- business was predominantly marketing through Instagram
- Instagram posts were not getting through to all of the brand’s followers
- drive traffic and encourage repeat visits to their new restaurant with a mobile loyalty program
- minimize cost and waste by integrating mobile payments into their mobile app
- increase online visibility by developing a Google friendly website that looks great on all devices
- increase sales with a conversion focused website with easy navigation and mobile accessible click-to-call links
- build database of customers that could be contacted directly
- establish CrabBoss as a technology leader in the industry and further separate the brand from its competition
- We designed, developed and launched a robust mobile app within a couple of weeks.
- The standout feature for the app was the Boss Points loyalty program that continues to be a success.
- We also designed and launched a mobile responsive website to go hand and hand with their new mobile app.
- The website was optimized for the conversations that were most important to the business.