Mobilizing a Viral Food Startup


  • needed a more convenient way to showcase the updated menu
  • current website was not set up to collect customer information
  • business was predominantly marketing through Instagram
  • Instagram posts were not getting through to all of the brand’s followers 


  • drive traffic and encourage repeat visits to their new restaurant with a mobile loyalty program
  • minimize cost and waste by integrating mobile payments into their mobile app
  • increase online visibility by developing a Google friendly website that looks great on all devices
  • increase sales with a conversion focused website with easy navigation and mobile accessible click-to-call links
  • build database of customers that could be contacted directly
  • establish CrabBoss as a technology leader in the industry and further separate the brand from its competition
app downloads
$ 1000
revenue from loyalty program
new email subscribers
$ 0
revenue from mobile pre-orders


  • We designed, developed and launched a robust mobile app within a couple of weeks.
  • The standout feature for the app was the Boss Points loyalty program that continues to be a success.
  • We also designed and launched a mobile responsive website to go hand and hand with their new mobile app.
  • The website was optimized for the conversations that were most important to the business.

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