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#JStayReady Reveals How to Successfully Launch a 6-Figure eCommerce Website

How to successfully launch a 6 figure ecommerce website

Jared “JStayReady” Henderson is a celebrity hairstylist that specializes in protective hairstyling such as extensions and custom wig units.

After partnering with Alavon365 to launch his very first custom eCommerce website, he was able to do 5-figures in sales for his initial launch and well over 6 figures in sales in his first year.

I asked him to share what he did to ensure that his website launch was successful.

He was kind enough to share 4 (and a half!) major keys to launching an eCommerce website so you can get off to a good start.


1. Give yourself time to promote the hell out of the launch!

You want enough time to build anticipation and excitement, but keep it within a reasonable time frame so that people won’t forget.  1-3 weeks is good.

2. Add an incentive to drive traffic the first day

For example, a sale, a promotion, a contest or all three if you have the inventory.  I did a 10% off sale the whole weekend of the launch which I think helped a ton.

3. Triple check everything on the site an hour beforehand

Check for spelling and gramatical errors, make sure all of your terms and conditions are worded correctly and all policies are in place

4. Get a second or third opinion

If you have access, share it with a close friend or relative a day before the launch.  Make sure they are people who are brutally honest.  Let them navigate and test it out to see how everything flows.

4.5 Sit back and enjoy

Now enjoy not having to send out invoices anymore and let the cash flow in! 😀”

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In addition to J’s preparation, we also added some behind the scenes features to help boost sales and streamline customer service.  You should also implement these on your website for your eCommerce website launch.

Live website sales alerts

We added real time alerts that popped up showing when a sale was made on the store.  This adds social proof to your website.  If potential buyers see that others are buying your products real time their level of trust with you increases.

Email capture and autoresponder

We set up an automated campaign that delivered a coupon to new sign up.  We sent personal thank you videos that J provided for us, to each new sign up.  This added touch gives a percentage of your visitors that added boost they need to pull out their credit card and make a purchase.

Credit card payments

Working with PayPal can be a pain.  At some point everyone who uses them ends up with an issue with getting their money.  J wanted to only accept credit card payments on his website and we knew that this would increase conversions.

This is because PayPal processing adds friction to the process by taking the customer away from your website at checkout.

A byproduct of this is that it required that he install a SSL certificate to his domain.  This green padlock adds a subconscious level of trust between you and your visitors.

Using these best practices for launching your first eCommerce website will get your business off on the right track.

Jared “JStayReady” Henderson is an up and coming celebrity hairstylist who specializes in protective hairstyles such as extensions and cutsom wig units.

In between his internaitonal hair tours teaching other stylists his techniques, J can be found working with cast memebers of VH1’s Love and Hip Hop Hollywood, Bravo’s The Real Housewives of Atlanta, and most recently Married to Medicine.  You can learn more about JStayReady on his website.

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Bryan McNeil-Walker

Bryan "Don Suave '" McNeil-Walker is a marketing strategist and music producer. Through his digital marketing agency Alavon365, Bryan has generated over a million dollars in revenue for his small business clients. Coming from a musical family, (his father was lead saxophone player for Rock and Roll pioneer Little Richard) Bryan has always had a rare talent for making music. Along his journey he found that artists like him who have a disdain for the music industry have to master marketing as a necessity. His passion has lead to falling in love with marketing and coming up with the S.A.M. Method; a digital marketing framework that any creative entrepreneur or business owner can use to grow their business. Bryan is also co-founder of Uncord Technologies which has built an order ahead app for food trucks.