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How to Connect with Your Target Audience on Your Company Facebook Page

Connecting to your company’s audience on social media may give your business a major boost. In particular, Facebook is the second largest website online, so placing your energy there may turn out to be extremely worth your while. You will also be in good company, as more than 50 million small businesses use Facebook Pages to connect with their customers.

The following are a few ways you can use your business Facebook page as a way to grow and leverage your company.

Engage in Meaningful Conversations

Interacting with your customers online is one of the best ways to gain their attention in a uniquely personal way. You will also find higher conversion rates as customers who interact with you regularly are quite likely to spread the word about your business to their family and friends.

When engaging in conversation with your customers, you will want to give them useful information that they can use right away. One prime example of a company who uses this technique is Xyngular.

In addition to company updates on their Facebook page, they include useful content such as recipes and product information. Their informative product videos, updates, and announcements helps them connect better with their customers. Their followers can turn to their Facebook page for information on how to make Xyngular products truly work for them.

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Free dashboard makes it easy to find, schedule and create social media content for your business


Post Regular Updates

Regular updates allows customers to see how much your company cares.  Your presence on Facebook, when regular, allows you to be seen as unobtrusive and involved, and will ultimately expand your reach.

You do, however, need to strike a healthy balance between regular updates and over-posting. Determine a certain amount of updates as appropriate so not to annoy people or appear spammy.

For the most part, companies need not focus on updating too often. Focus on delivering quality, helpful content to your customers and they will be happy to hear from you daily. A good example of this would be the case study of Miami Sports Music.

Utilizing all their social, they use their Facebook to help host updates on their Twitter and other profiles. This helps customers and clients feel connected to the brand and what they are up to.

Offer Exclusive Deals

Lastly, you may want to consider offering sales or deals exclusively for your Facebook page followers. This is a wonderful marketing tactic that allows you to offer percentage or limited-time offers. You could also choose to offer incentives such as bonus downloads (free coupons, ebooks, videos) and include additional free upgrades for products.

One other great thing about Facebook is that posts tend to get shared around. If your deal goes viral, it could take you a long way in your marketing efforts. Having your followers share your updates about your deals can really help boost your business significantly.

In summary, using Facebook Pages can be extremely helpful in boosting your business as you engage in meaningful conversations with your customers, post regularly, and offer exclusive deals.

Taking advantage of Facebook’s free tools to further promote your business is a smart move. It will help you gain traction online and a stronger connection with current customers as well as the possibility of gaining new customers.

Need to get clear on your target audience?  Do this quick 1o minute exercise here.

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Bryan McNeil-Walker

Bryan "Don Suave '" McNeil-Walker is a marketing strategist and music producer. Through his digital marketing agency Alavon365, Bryan has generated over a million dollars in revenue for his small business clients. Coming from a musical family, (his father was lead saxophone player for Rock and Roll pioneer Little Richard) Bryan has always had a rare talent for making music. Along his journey he found that artists like him who have a disdain for the music industry have to master marketing as a necessity. His passion has lead to falling in love with marketing and coming up with the S.A.M. Method; a digital marketing framework that any creative entrepreneur or business owner can use to grow their business. Bryan is also co-founder of Uncord Technologies which has built an order ahead app for food trucks.