Five Reasons Why Every Small Business Should Have a Website

Bryan McNeil-Walker

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 Five Reasons Why Every Small Business Should Have a Website

There are over three billion people in the world with internet access (according to Internet Live Stats) and it’s growing by the second. The internet is connecting people worldwide and it’s almost unimaginable how easy it is to make contact with someone thousands of miles away. You are doing a terrible disservice to your business if your products and services are not available online.

In this article, I am going to give you MY top five reasons why there is no excuse for you to not have a website.

  1. Your website doesn’t sleep – Your website doesn’t have business hours.  It’s accessible 24 hours a day, 7 days a week (assuming you have reliable web hosting). If you want to maximize your time and multiply yourself, having a website is the first step towards that.
  1. It makes it easy for people to find you – We have reached a day and age where you find out almost anything at any moment with the touch of a screen. No one is looking through the Yellow Pages anymore. Twenty years ago we couldn’t have even imagined having access to something like Google (or YouTube, for that matter). Now, people can not only find your business, they can read reviews that your happy customers have posted on Facebook and Yelp!
 
  1. A well-designed website improves your brand’s image – Your first impression has to be your best impression. A well-designed website will make you or your brand stand out from the crowd. (This also works to the contrary; a poorly-designed website will make you stick out like a sore thumb!) When your website is easy on the eyes, people are more inclined to share it with their friends and colleagues.
  1. Your website is international – A “brick and mortar” business without a website can only target the local market. It is limited to its surrounding area. A brick and mortar business with a website is able to market to the entire world. While you’re servicing your local market during the day, your products or services will be available to people in Romania.
  1. It requires very little investmentPutting up your website has become relatively inexpensive. You can secure a domain name for about the cost of an iTunes album and there are web hosting solutions available for less than the price of a pizza per month. The actual design requires a larger investment of time and money and there are affordable options for that as well.
 
I narrowed it down to five, but there are many other reasons why every business should be online. If you have any additional ideas let us know in a comment below!  
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Bryan McNeil-Walker
Bryan "Don Suave '" McNeil-Walker is a music producer of over 20 years with a passion for marketing. After immersing himself in digital marketing for four years he founded Alavon Enterprises to help provide entrepreneurs and creatives the tools and solutions to grow their business/brand in the new digital age. His belief is that the marketing of today and tomorrow is social, automated and mobile.
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