What if your A specific group of consumers that which a business is aimin... More saw your message 2,112 times? Do you think that would help your sales? In this article, you are going to discover how you can do that using content marketing.
As a business owner, I’m sure you’ve heard by now that content is a valuable asset to your business when it comes to digital marketing. Content marketing requires more of an upfront investment than other mediums but it’s the most evergreen way to stay in front of your market.
Content is just one piece of the puzzle. You’ll need an automated funnel in place to turn people who consume your content into leads and customers. If not, your marketing system has leaks in it and you are leaving money on the table. If you’d like me to personally map out a marketing strategy for your business, complete the free checkup and schedule a time with me here.
If content marketing is a brand new concept to you, I wrote about the benefits of content marketing to your business in a previous article.
Your A regularly updated website or web page, written in an infor... More should be the hub for all of your content. This is the medium that you have the most control over. So every piece that you create or post to other platforms should be embedded there for reference.
Blog post ideas
It’s best to post to your A regularly updated website or web page, written in an infor... More at least a couple times a week. So you’ll want to plan and create at least 100 different pieces of content. That’s a lot, I know. But what you are about to discover is that planning what to write is actually the easy part.
Different types of content to create
The purpose of this article is to give you the inspiration and ideas you need to create seemingly unlimited pieces of content for your business’s A regularly updated website or web page, written in an infor... More. In the following section, we will uncover 44 types of content to help you get your juices flowing. Then you’re going to learn different ways to format that content and where you can distribute it.
1. Influencer list
Put together a list of influencers that you think people should follow in your niche and post them. Be sure to add their Sharing information and media (such as images and video) wit... More handles. Share the post on Twitter and tag each influencer for the chance to get your post reposted them. They should appreciate that you are sending them free followers.
2. Book review
Review or summarize a best selling book that your market or niche should read. This can be a video, a slide show or it can be written. Link to the book with an affiliate link if it’s on Amazon if you’d like to collect a commission on the Visits to your website..
3. Expert interview
Interview an expert in your field (by email, on a call or on a video call.) Upload the interview to YouTube channel, every one of your Sharing information and media (such as images and video) wit... More platforms and embed it on your A regularly updated website or web page, written in an infor... More.
This can help you to reach new markets since the expert is likely to share the interview on their own platforms.
4. Case study post
Highlight your favorite customers or write about a successful case study. Get your customer or client to talk about their life or business before and after coming across your product or service.
Need some inspiration? Here’s an example of a case study post by Hubspot.
5. Survey post
Poll or survey your audience on Sharing information and media (such as images and video) wit... More using integrated polling tools and post about your results to your A regularly updated website or web page, written in an infor... More.
6. Frequently asked questions
Answer frequently asked questions in a A regularly updated website or web page, written in an infor... More post. FAQs can also be used in your lead nurturing sequence to get potential customers or clients to make a decision on your product or service.
7. Highlight a cause
Talk about a charity or cause that you are supporting. This will help to build rapport with your readers and make your business look more human.
8. List the top industry blogs
Create a list of the top ten blogs or websites in your niche that your market should be following. Be sure to include links for added Optimizing your website so that is performs well in search ... More benefits and shout out each A regularly updated website or web page, written in an infor... More on Sharing information and media (such as images and video) wit... More when you share it.
9. List the top podcasts
Compile a list of the top podcasts in your niche and why your market should subscribe to each one. Add links to them so that your readers can easily click through.
10. How-to post
Create a how-to article that solves a problem that your audience has. This can be done as a screenshare video or as a written article with screenshots. Tutorials work well on YouTube so consider making this one into a video.
11. Problem-solution post
Talk about a common problem that your market faces and present your own solution to the problem. This type of content is a great way to position your product or service as the no-brainer solution to your audience’s problem.
12. Research post
Research a topic in your industry or niche and write an article on your findings. You can refer to websites that perform market research as your sources and link back to them for some Optimizing your website so that is performs well in search ... More juice. This type of content is perfect for creating infographics as well.
Infographics get shared a ton on social media so they are a good way to get your brand out into the public. Visme is great tool for creating these on your own if no one on your team has design experience. Here’s an example of an infographic we created.
13. Checklist post
Create a checklist that helps to solve a problem for your market or niche. It also helps to include your own product in that checklist since you are solving their problems.
14. Quote reaction post
Gather quotes from famous people outside of your niche and write a reaction to each one. Tie the quote to something related to your niche in your reaction.
15. Holiday post
Write about an upcoming holiday and how it affects your market or niche. There is at least one major holiday every month. So 12 different pieces of content can be made from holidays alone!
16. Event post
Write about an upcoming event that’s specific to your niche. It can be a trade show, a conference, a festival, or even the release of a new product in your industry. If it’s a local event and you are able to attend, post photos and write your reaction to the experience.
17. Controversial issue post
Write about a controversial issue being talked about in the news. Examine each side of the argument but take a hard stance on one side and tie it back to a problem in your market or niche.
18. Scam exposed post
Point out someone or something in your market that you think (or that other people think) is a scam and why. Give your readers an alternative that you believe is a better option so you can steer them in the right direction.
19. Recommendation post
Write about a related product or service in your niche that you’ve tried. If it’s something that you recommend, visit the product’s website to see if there is an affiliate program in the footer.
If so, you can apply to receive a commission when any of your readers purchase that product or service based on your recommendation.
20. Biggest mistake post
A regularly updated website or web page, written in an infor... More about the biggest mistake that you’ve made in your business, what you did about it and how your audience can avoid the same mistake. Your market doesn’t want to hear about the wins. Hearing about your failures and losses give you more credibility and decrease scepticism that some people might be feeling.
21. Ultimate resource post
Create the ultimate list of recommended resources or tools that your niche should be using. Be sure to link to each one and let them know that you included them on your A regularly updated website or web page, written in an infor... More.
They just might share it! We created the ultimate resource for musicians here.
22. Comparison post
Write a post comparing the ‘bells and whistles’ of some popular tools in your niche. You can do this comparing your own product or service with a competitor’s as well. Be truthful of course but also leverage your competitive advantages in your comparison post. Comparison posts drive the most organic Visits to your website. to our A regularly updated website or web page, written in an infor... More!
23. Common misconception post
Debunk a common misconception about something in your industry or niche. Frame it as a “hidden truth” that the bad guys don’t want your reader to know about so it sounds enticing.
24. Glossary of industry “jargon” post
Create a list of industry-specific terms that are commonly used within your industry. People outside of your industry probably have never heard these words before. This is a great post to have handy to refer your clients to when you are educating them on your product or service.
25. Should ask questions
Write an SAQ article (should ask questions). Frequently asked questions are questions that your market knows they ought to ask before making a buying decision.
Since you are the expert and you are more educated than your market, you know that there more intelligent questions that they should to be asking. Compile a list of these questions and create content about them.
26. Round up of popular posts
Curate a list of popular articles within your niche that your audience should read. If possible include a link to the articles’ authors and let them know you Twitter that you included their post on your A regularly updated website or web page, written in an infor... More.
They’ll love the fact that you did this for them without asking for something in return so they just might re-share it with their audience.
27. Recent story post
Tell a personal story about something that happened recently to you and tie it back to a common problem that your market faces. This is a great way to build rapport with your audience.
28. Top memes post
Compile a list of the top memes related to your industry or niche and maybe even react to them. Ask your readers for their favorite one.
This type of post is likely to get a lot of shares!
29. Product or company update post
Did you recently reach an achievement or get some kind of award? Is there a software or product update that you can announce? Do you have a new position opening up within your company? Is there a new partnership that you can write about?
Share anything that has recently happened that involves your company on your blog. Treat it like a press release and send it to friends, colleagues, customers and local media! Here’s an example of a product update.
30. Industry trends post
Write an article about some trends that you see occurring right now in your niche. If you need ideas Google Trends is a great resource.
31. Personal connection post
Let your guard down and write a vulnerable article on your A regularly updated website or web page, written in an infor... More. Talk about something you might be going through that isn’t necessarily business-related and get as deep as possible. This type of emotional content typically gets the most engagement and shares on Sharing information and media (such as images and video) wit... More.
It may not get immediate sales like other types of posts on this list but it will get your brand more exposure. Be sure to bring it back to something positive at the end though.
32. Behind the scenes post
Go behind the scenes of your product or service. Do you have a unique process that you use?
Do you have an interesting team of people working with you? Paint the complete picture, bringing your audience inside. Use video if possible.
33. Rant post
Post a rant about something related to your niche or industry. There’s a fine line here though.
You don’t want to come across as too unprofessional and scare away potential customers/clients. Here’s a good example of an article where the author goes on a rant in a way that still positions her as an authority.
34. Beginners guide post
Create a beginners guide for others that are looking to get into the same business or industry that you are in.
35. Product success post
Write an article giving tips on how to best use your product or service. If you have a physical product this can a demo of your product. If you A product or service that is presented to either be rejected... More a service this should be a best practices guide for getting started.
Use it as a resource for current clients as well as for potential ones who are considering buying from you.
36. The bad guy post
Pick an industry “bad guy” and write a post about them or an open letter to them. The bad guy can be a company, a group of people, a government or an influencer that is “out to get” your marketing.
Using “us vs them” language in your marketing will attract your ideal customer and repel those who will not be a good fit for your company.
37. Bold prediction post
Make a bold prediction about something in your industry or niche. State your arguments of why you think you are right. This type of post gets great engagement since you’ll have people that disagree with you wholeheartedly wanting to state their opinion.
38. Video reaction post
Embed a YouTube video related to your market or niche and write a reaction to it. This is one of the easiest ways to create content for your A regularly updated website or web page, written in an infor... More.
Videos keep visitors on your website longer and that improves your Optimizing your website so that is performs well in search ... More. Keep that in mind when choosing a video to write your reaction about!
39. Question post
Ask your audience a question. First frame the question in a way that gets you the type of answer you want and ask your audience to leave a comment with their answer.
This is best used once you have a consistent flow of Visits to your website. coming to your website every month.
40. Challenge post
Create a series of challenges that your audience is to complete by a specific deadline. To keep your readers engaged you will want to set up an automated campaign in your marketing automation software or messenger bot so that the challenge is evergreen.
41. Contest post
Publish a contest on your A regularly updated website or web page, written in an infor... More. This can actually be a series of posts. Layout all of the rules and the steps that participants need to take in the first post. In the second post announce that the contest is over. Let your audience know about the response that you got and when they can expect the results to come back.
On a final post, announce the results of the contest. Contests are a popular way to get a bunch of subscribers to your list at once so use this in your content strategy.
42. Quote post
Pick a quote from an inspirational quote website and write a reaction to it. Be sure to tie it back to your niche or industry so your audience benefits from it.
43. Featured project post
Talk about a project that your business is currently working on and that you are excited about. Go into your process for completing these types of projects, any hurdles you may be trying to overcome, etc.
This is different from a case study which talks about the total transformation that a client or customer experienced. The purpose of this post is to take your audience on a journey.
44. Presentation post
Post a presentation or sales call that you did with a prospect. The ultimate transparency is transparency in your sales process.
There’s a saying that if you can’t publicly share your sales process you probably shouldn’t be trusted. If it’s a recorded sales call make sure you get permission from your prospect before sharing it.
What to do with the content you create
A content marketing rule of thumb is that you should be spending twice the time promoting your content as you do to create it. This means that if you spent 3 hours creating a piece of content, a whole day should be set aside to get the word out about it.
That’s why it’s probably best to only publish 4-6 A regularly updated website or web page, written in an infor... More posts in a month, with two of those posts being of the long-form type. And that’s long-form meaning:
- 1,500+ words written
- 15+ minutes video
- 25+ minutes audio
Other than that, your posts should be bite-size. You want most of your content to be easy to consume.
Multiply your content using different formats
Each A regularly updated website or web page, written in an infor... More post idea on this list can take on a number of different forms. You can turn any of them into:
a podcast episode
a live stream on Sharing information and media (such as images and video) wit... More
a private A seminar conducted over the internet.
a downloadable pdf
You can embed any type of content on a A regularly updated website or web page, written in an infor... More post so I encourage you to mix them up so you have a variety. Start with what you feel comfortable with creating though.
Amplifying your content using different channels
So how did we turn this list into 264 A regularly updated website or web page, written in an infor... More posts? By taking each idea and presenting in a different format. For example, taking the ‘recent story’ post and making a podcast episode.
Or taking the case study post and putting on a private A seminar conducted over the internet. breaking it down in a powerpoint presentation. All of these combinations can be distributed across all of your communication channels.
Marketing channels to promote your content
If you do not have a content calendar, now’s the time to start implementing one. With all of these ideas, you can fill it up for the next two years if you wanted to. To start, take a A regularly updated website or web page, written in an infor... More post idea from the list and match it with a format as I did in the example above. Then you’ll need to schedule out when you’re going to promote your content. Take the time (or a team member’s time) to use these channels to promote each content piece:
your Sharing information and media (such as images and video) wit... More pages
in your app
a separate A regularly updated website or web page, written in an infor... More (like Medium or Steem)
to your email list
through push notifications
sms marketing list
to your messenger list
Each piece of content should have a publish date, a format, a topic, and a date for each marketing channel that it’s being promoted on. This is how you make content go a long way!
More content ideas for your blog
Using this post, as a guide you now have 264 possible pieces of content that you can create to deliver accross 8 different channels. That makes a total of 2,112 possible touchpoints to reach your audience on the internet. So what if you need more? Here are a few resources for you to consider.
Answer the Public is a free Analyzing keywords in Google to identify opportunities whe... More tool that will show you everything people are searching for as it relates to any A word or phrase people use to search for information on Go... More that input.
It also shows related terms. It displays the results in a unique visual way so that it’s easy for you to jot down the most popular ideas.
Another strategy for creating content for your A regularly updated website or web page, written in an infor... More is to model content that is already performing well socially. Take a specific article and out do it; make it more in depth or more specific to your market.
YouTube suggested videos
A third strategy that you can implement is to create branch content around root keywords. YouTube is a great tool to implement this.
I’m sure you’ve noticed that when you type something into the youtube search bar it automatically suggests the most popular search phrases for you.
See above as I type in the root A word or phrase people use to search for information on Go... More phrase “recipe ideas” and YouTube suggests branch phrases “recipe ideas for dinner” and “recipe ideas for ground beef.” This is YouTube telling you exactly what content people are looking for. So take these suggestions and give the people what they want!
To take it a step further, take each branch A word or phrase people use to search for information on Go... More from the previous step and plug them into the search bar. YouTube will suggest more terms that people are searching.
Write these down. The more you do this, the more niched down your content will be and the less The top 10 websites that appear for a particular keyword sea... More there will be for that phrase.
This should give you an endless sea of content for your business to post on your A regularly updated website or web page, written in an infor... More and distribute out on the internet. Hopefully, you have enough ideas to fill up your content calendar for the two years after implementing this. So pull out your content calendar and get to work!
If you’d like a pdf download of this let me know in the comments below!