YouTube video is the most underrated and underutilized marketing tool for small businesses.
I’m sure you are familiar with SEO and how it important it is. You want your business to show up in front of the people that are searching for what you have to offer on Google and everywhere else.
While Google search is great, video content is fast becoming the preferred way that people consume content.
Google processes 3.5 billion searches a day and since YouTube is a part of Google, videos, or articles with video in them, will usually get priority ranking in search results. YouTube.com itself is the second largest search engine in the world.
I predict that like social media in the past 10 years, businesses will need to be producing video content to stay competitive in the next 5 years.
What you are about to discover is my 10 reasons why YouTube content is still the most underrated marketing tool.
1. YouTube is the 2nd most popular website, following only Google
YouTube gets over 30 million visitors per day and 300 hours of video is uploaded every minute. This makes it the second highest trafficked site on the web. There are individual videos that have gotten more views than some of the highest rated television broadcasts.
What does that mean?
It means that by uploading content to this FREE website, your business has a chance to be seen by unlimited people daily. This also means that the more you know about optimizing your YouTube videos for discovery, the more free exposure your content can get.
2. YouTube has a global audience of users
YouTube video is the perfect global marketing tool. People all over the world use YouTube as a means to seek information and entertainment. In some cases moreso than traditional television.
Also, video doesn’t have the same language barriers as the written word.
For example, a how-to video in a foreign language can still be valuable to you if you can see the steps visually.
What you’ll also notice is that viewers in different countries have varying needs. Your content can perform really well in developing areas or western countries depending on what your vidoes are about and how you are delivering your content
3. Google ranks YouTube videos higher
Google bought YouTube in 2006 to enhance search product. Because of this, when you perform a search on Google.com, you have the option to filter for only YouTube video results.
You’ll also notice that popular YouTube videos will actually rank towards the top of regular Google searches.
This means that the likelihood of your content being found is a lot higher when you upload a video to YouTube. This is amplified if you embed your video in a post on your blog!
Here’s a tip: Want to boost your YouTube rankings even more? Record them as a YouTube Live stream. Videos recorded live and thn saved have tend to rank higher than traditional uploads.
4. Best platform to go virial
Want another example of how you can leverage the relationship between Google and YouTube? When you upload a great video to YouTube, other content creators will be able to embed your video on their content.
This gives your YouTube channel a link back to it. This will increase your play count and cause your video’s rankings to go up YouTube AND Google.
5. You get direct feedback in real-time
YouTube is at its core a social media network. Users can interact with each other and comment on videos. Your channel can serve as a ‘community’ that you interact and build a relationship with.
What’s key here is that you listen to the feedback that you get from your audience and create your content accordingly. You’ll often find someone leave a comment that many others agree with, (you can see this by the amount likes that it gets) so you’ll want to keep them in mind when you are producing your new content.
Showing that you are engaged with your audience helps to build your relationship with the community and your subscriber rate will increase because of it.
6. YouTube provides viewer analytics data
YouTube has a powerful analytics dashboard that will tell you everything you need to know about your viewers and how they interact with your video content. You can use this to find out where your viewers are coming from and where they are dropping off in your videos.
Here is some of the data that you are able to track:
- watch time
- audience retention
- traffic sources
- ad revenue
- playback locations
With this data you can create better content and more effective ads to show potential customers. This will help you to determine things like the best video length for your videos and the best way to structure them.
7. YouTube video drives high-quality leads for business
If you set your video content and your channel homepage up correctly you can get a steady stream of pre-qualified leads for your business. This will take some research and for you to understand your customer avatar. But once you find what your potential customers are looking for, you can then position your content as an invaluable resource for them.
If you sell something that is very visual like food or apparel the approach would be different because these are more or less impulse buys. You would want to link to your products throughout the YouTube video and in the description so you don’t miss out on sales.
8. You get unlimited storage and bandwidth
YouTube’s provides any and everyone the opportunity to upload unlimited videos without any limits on the amount of plays at one time. You can even upload videos as long as 24 hours. (This is the longest I’ve seen.) This platform stores all of your videos and allows them to be embedded all over the web.
Uploading videos to your own server to host on your website would cause bandwidth issues if it were to go viral or end up on a popular blog, which would get pretty costly.
YouTube doesn’t go down very often!
It’s reliable, fast and free. Good enough reason to use it to death as a tool for your business.
9. It’s easy to use and set up
Setting up a YouTube channel is just about as easy as creating a Twitter or Facebook account. If you have a Google account all you would need to do is sign in and select the YouTube app from the top right.
If you don’t have a Google account, or if you want to create a channel with a brand new one you would go just need to fill out the required form fields and select your channel name.
10. You can be up and be running in as little as 10 minutes
In literally 5 minutes you can create a new YouTube channel and start uploading your first video for the world to see. Of course you’ll need to optimize your video so it can be easily discovered but it’s as simple as that!
In this article I went over 10 reasons why I believe YouTube video is the most underrated digital marketing tool. If you learned something leave comment below and let me know.
And once you do that go start pulling content for your YouTube channel and get to uploading!
To make things easier I put together this YouTube SEO checklist for you to use to optimize your YouTube videos.
Hope this helps!
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