The S.A.M. Method

Our methodology

The S.A.M. Method was designed to help determine what aspects of our clients' marketing funnel should be automated and what technology could be used to automate it.

It's the backbone for the solutions that we offer and everything that we do.

This was put together for you, so that you can have a better understanding of our unique approach to digital marketing.

Here's what you are about to discover:

  • the most important rule you need to know before automating
  • the only three ways you can grow a business
  • what the S.A.M. Method is and where it came from
  • the tools you can use to implement the S.A.M. Method today

After reading this you will have a better idea of what parts of your marketing system should be automated. 

Definition

In a nutshell, The S.A.M. Method is a strategy that uses social media, marketing automation and mobile marketing to attract, activate and ascend new and existing customers, clients, fans, patients, and donors.

We use it to scope out the leaks in a digital marketing system and expose hidden revenue for a business.

When applied, your business is able to use your most valuable customer data to deliver your most effective marketing assets via social, automation and mobile marketing.

It's based on two things:

  1. the Pareto Principle 
  2. the three growth phases of every business.

The Pareto Principle

For a marketing system to run efficiently on it's own, it must be rid of unnecessary "waste".

This 'waste' is marketing that:

  • does not drive a conversion of any type
  • is not trackable

If your marketing is not being tracked, you are likely wasting money reaching low value customers who are not interested or are not enthusiastic about what you sell.

The Pareto Principle (also the 80/20 rule) states that, for many events, roughly 80% of the effects come from 20% of the causes.

When applied to marketing, this means that:

  1. 20% of the marketing that you're doing is responsible for 80% of your sales
  2. 20% of your customers are responsible for 80% of your revenue

Now ask yourself..

Which customers are your most valuable customers?  

What do they all have in common?

How did I acquire them?

If you could replicate and automate how you acquire your best customers would your business grow on its own?

Three Ways to Grow a Business

There are many different tactics that you can use to add revenue and grow a business. 

And many entrepreneurs focus on just the tactics.

But we've learned that every tactic pretty much falls under one of these three main strategies:

1

Acquire more customers

2

Get customers to spend more

3

Get customers to purchase more often

We've found that many small businesses are only strong at one or two of these.

Businesses that are strong in all three phases typically don't stay small very long.

Big companies like Apple, McDonalds and Starbucks are world class when it comes to implementing the S.A.M. Method at all three phases.

This is why brands like these are able to keep and attract customers for life.

The S.A.M. Method

If your business is not growing how you'd like it to, chances are it's because your marketing system is weak in at least one of those three areas.

Before you do any further marketing, you must determine who your best customer is and what has been the most effective in reaching them. 

Once you are clear on who you are targeting, you can then use the S.A.M. Method to strengthen your system and reverse engineer your business's goals.

The three marketing mediums that are the focus of this method are; social media marketing -- to acquire leads, marketing automation -- to convert them into customers and mobile app marketing -- to retain them over and over again.

Social

I need to acquire more customers

Automation

I need to maximize each customer

Mobile

I need better customer retention

The 'major key' to unlocking the S.A.M. Method is knowing your business's CLV (customer lifetime value), CPA (cost per acquisition) and CPL (cost per lead).  

Once you know how much each customer is worth to your business and how much it costs for you to acquire one of them, you can ramp up or down your marketing at each phase as you see fit.

Execution

In order to execute the S.A.M. Method you will need a powerful suite of tools that integrate with your business and don't take forever to learn.

At Alavon365 we offer a suite of tools to help you at each phase, including; a social media management platform (Alavon Social), marketing automation software (Alavon Blue), a mobile app marketing platform (Alavon Bay) and web hosting (Alavon Hosting), depending on your needs.

Alavon Social

Create engaging memes, find hot content to curate and manage your social media profiles from one location.

Alavon Social Research

Learn more about Alavon Social

Alavon Blue

Manage contacts, send newsletters and map out automated communication via email, text and website notifications to your contacts based on their behavior.

Learn more about Alavon Blue

Alavon Bay

Send push notifications, track loyalty rewards and build your email list using our powerful mobile app platform.

Alavon Bay Screenshots

Learn more about Alavon Bay

These tools allow you to automate time consuming tasks and collect the data you need to make the right decisions, while still retaining ownership of our customers.

Whether you are a do-it-yourself marketer, you have a tech savvy team member or you need a managed solution, your business has complete control.

Tools to use

To tie your automations together you'll need a few other tools at your disposal.  

The problem is that apps are popping up everyday and that makes it hard to figure out where to start.

This is why we created a resource to help simplify the process of putting together your digital marketing stack.

Some are free and some are paid but we feel like they are the best of the best for getting started in implementing the S.A.M. Method. 

Want a copy of the S.A.M. Method?

Click the button, enter your name and email for access to an electronic copy of the S.A.M. Method.

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