Creating a Content Platform for Fans

Challenges

  • needed a way to leverage their content and start to monetize their fan base.  
  • didn't have a central content hub for fans to sign up and become members
  • needed a way drive traffic to ecommerce shop and generate revenue
  • looking to partner with sponsor and local sports clubs and didn't have centralized distribution channel
  • wanted to get more exposure to weekly theme music releases

Objective

  • increase online visibility by developing a mobile friendly website that is easy to navigate
  • drive traffic to the shop using Facebook retargeting, email and app push notifications
  • create a robust mobile app as a central hub for all music and provide access to fans
  • use email marketing to establish a more tight knit relationship with fans
0 +
app downloads
1000 %+
increase FB page likes
0 +
email subscribers

Results

  • We designed, developed and launched a robust mobile app within a couple of weeks.
  • the mobile app has been a hit with fans and is rated 5 stars in the Google Play app store
  • Established an maintained a fan and customer email list which has helped to boost ecommerce sales
  • Grew the Facebook page by 51% using Facebook marketing and retargeting campaigns
  • The brand is now in position to work with sponsors leverages its newly established distribution channels

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