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Purple Cow, New Edition: Transform Your Business by Being Remarkable

$23.95 $13.45

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Description

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Product Details

  • Average Customer Review: 4.1 out of 5 stars  See all reviews (141 customer reviews)
  • Amazon Best Sellers Rank: #9,595 in Books (See Top 100 in Books)
    • #7 in Books > Business & Money > Marketing & Sales > Marketing > Product Management
    • #16 in Books > Business & Money > Management & Leadership > Project Management
    • #217 in Books > Business & Money > Skills
  • Amazon Sales Rank: #32970 in Books
  • Brand: Brand: Portfolio
  • Published on: 2003-05-12
  • Released on: 2003-05-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.42″ h x .73″ w x 5.26″ l, .0 pounds
  • Binding: Hardcover
  • 145 pages

Features

  • Business & Money
  • Business & Finance
  • Marketing
  • Product Management
  • Marketing & Sales
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