No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet
- Series: No B.S.
- Paperback: 240 pages
- Publisher: Entrepreneur Press; Second Edition edition (April 1, 2013)
- Language: English
- ISBN-10: 1599185016
- ISBN-13: 978-1599185019
- Product Dimensions: 8.9 x 6 x 0.8 inches
- Shipping Weight: 8.8 ounces
- Average Customer Review: 4.6 out of 5 stars