Technology is ever changing and so are your customers’ needs and tastes. Most likely your website is the main point of contact between you and the rest of the world so it is important that you keep it up to date.
In this article, I will give you four reasons why your website is due for an upgrade in 2015. With what you learn, you will be able to communicate better with your web designer what you would like to accomplish with your new website.
1. The focus of your business has changed
It may be time for a redesign if the goals for your business in the next 12 months are different than the last. Has your marketing message changed? Are you getting a considerable response from a particular target audience?
These are questions that you need to ask yourself when reevaluating your website design. If something has been working really well it would be a good idea to optimize your website to maximize its potential.
As an entrepreneur, you are market-driven. Over time, your business model will morph into its most lucrative form. Maybe you have an eBook that you could give away in exchange for an email newsletter subscription.
Maybe your customers aren’t looking for a particular service you are offering but another product or service of yours has steady sales. Your website represents the future of your brand, not the past. Take an honest look at the direction your business is heading in.
2. Visitors are using your website differently
Another sign it may be time to redesign your website lies in the numbers. (They are quite honest, I’ve heard.) Hopefully, you’ve installed Google Analytics code on your pages so you can track your site’s traffic. If you have, that’s good. If you haven’t, it’s definitely time to start.
Take what is already working and focus on that this year. Looking at your website traffic analytics ask these questions:
Which pages are getting the most traffic?
Which pages are people exiting from most?
Which landing pages are getting the highest conversions
You can use this data to make changes to your design that make it easier for your users to do what they want.
For example; if your About page is getting the most traffic on your website, maybe adding an optin form to it would be a good idea. Also if no one is clicking certain links on your header menu, take them out completely.
3. You need a better system for managing your content
If you don’t know what a content management system (CMS) is, it’s most likely time to redesign your website.
A CMS is a web app that allows users that don’t know coding to publish, manage and delete website content. The popular ones are Joomla, WordPress and Drupal. Just about every major website is built on one of these.
I recommend WordPress all day because it’s flexible and the learning curve is not too steep. You can have a great looking website up and running in an hour.
There are free website builders that offer hosting like Wix and Weebly but they have limited functionality. You want your new site to have SEO optimization, social media integration, analytics, data backup, and a way for potential clients to contact you at a minimum.
You can save a lot of money by building your own website or you can outsource the job to a web designer, which generally will run you in to the thousands.
Bryan “Don Suave ‘” McNeil-Walker is a music producer of over 20 years with a passion for marketing.
After immersing himself in digital marketing for four years he founded Alavon Enterprises to help provide entrepreneurs and creatives the tools and solutions to grow their business/brand in the new digital age.
His belief is that the marketing of today and tomorrow is social, automated and mobile.