Have you been struggling to make money online as a music producer consistently? Or do you live in an area where there aren't many artists to network with and you realize the internet can connect you with the talent you need to make a living doing what you were made to do?
Migrating part of your business operation online will at the very least bring in some supplemental cash so that you can continue to invest in your gear, traveling expenses etc. At most you will have the financial freedom you need to do what you love full time while not worrying about your living expenses.
Here are the top 7 easiest ways to get started making money online as a music producer.
1. Sell Your Beats
The first thing music producers think about when it comes to making money online is selling beats. Using sites like TunePort, Airbit and Soundgine (more on these here) you can easily set up a beat store online that automatically delivers tracks to the purchaser. Another option is to install a WordPress theme on to your site like this one.
Having your own website is a vital key to selling beats online. There are tens of thousands of music producers online so you will need a reason for them to come to your site and ultimately, purchase from your beat store.
Most producers when selling beat online offer their beats for lease and for exclusive purchase. A lease means that the beat can be sold over and over and an exclusive purchase means that the artists who buys it has the only rights to use the beat. Producers (like Epik the Dawn) that make a substantial amount of money online from selling their beats online.
Adding a hook to your beats will increase the chances of it selling too!
2. Sell Instrumental Albums/Beat Tapes
Another way that you, as a music producer can make money online is by selling instrumental albums. An effective way to do this is by batching together beats that you have that are similar in style or theme. Give it a title and get a graphic designer to create an attention grabbing cover that fits the theme.
Often these are distributed for free (like Jahlil Beats' "Crack Music" series) but you can offer them for sale to artists as well.
3. Sell Background Music
Everybody needs music. Without music advertising wouldn't be as effective, videos wouldn't be as engaging, movies would feel empty and TV shows would be boring. You, as a music producer have the ability to help all types of businesses and brands.
Selling your work for use in other media as background music online is done slightly different then say, licensing your music for a Chevrolet commercial. Common practice is to offer your music for purchase royalty-free, meaning the licensee doesn't have to pay per play. This is a popular option for small businesses.
I would take a look at Audio Jungle, which is an online marketplace for royalty-free music, to see what types of audio is selling.
Just like with selling beat tapes, you can package music together with a certain theme to be used as background music.
4. Affiliate Marketing
If you take your music production business and craft seriously you've likely invested in some pricey gear or software. Have you ever recommended something to another producer that you've used and got great results from? Well you can actually get paid to recommend your favorite products online!
Try visiting the website of your favorite brand and search for an 'affiliates' section. If they don't have one you can sign up as an affiliate for Amazon.com. Amazon has just about every single thing that you can think of available for purchase so if you've bought it, most likely you will be able to find it there.
Once you sign up as an affiliate, you can search for a product and it will give you embed codes for ads as well as links that you can add to your website. All of the links are tracked so whenever they are clicked and a purchase is made you will receive a commission to your account. ('Cookies' are used to save the web visitor's information for a certain period of time after they initially click the link in case they don't purchase right away).
5. Sell Sample Packs
Music producer !llMind does a great job of this. He's built up the "BoomTrap" brand to the point that he has built up something of a cult following. He does an incredible job of building up anticipation in advance of his product releases with social media.
If you are a music producer and you are looking for ideas for your music production business, you may want to follow him and sign up for his mailing list. He actually uses at least three of the revenue streams on this list
6. Sell Your VST Presets
Have you tweaked one of your plugins to get an incredible sound that you use over and over again as a preset? Do you have more than one of these? More than likely other producers use the same VST plugins that you use and quite honestly there are a lot of 'preset producers' out there that don't fiddle with any knobs and just want great sounds straight out of the box.
You could offer your presets for sale for whatever plugin that you specialize in and possibly even create a whole new business model from that. There are many companies offering presets for Native Instruments plugins for example.
7. Sell Courses
What do you have experience doing? Are you great at mixing? Have you spent a lot of time running a recording studio and dealing with a lot of artists? Have you gotten any major or indie label placements?
That knowledge is valuable to someone who doesn't quite know how to get started. We are in the information age whether you know it or not and packaging and selling information is a model every creative entrepreneur should look into.
You can package what you know into PowerPoint presentations, tutorials on a membership site, ebooks or video content. The price that you can charge for your expertise really depends on how well you've branded and positioned yourself online so it is essential that you have a blog.
There are even sites that you can upload your courses to like Udemy.com and Alison.com. On Udemy people pay you by course and with Alison you are paid based on the advertising on your course page.
There is no limit to the ways that you can make money online as a music producer. I could go on and on with this list with things like consulting services, selling merchandise, selling industry email lists, selling mastering services etc. but I feel like the seven that I mentioned were the easiest for any music producer to get started doing.
Note: Having your own website gives you the platform to sell any of the above products and services. The Music Maker WordPress theme provides you with all of the features that you need to set up your music production business online.
Did this post motivate you? Is there a revenue stream that I missed?? Leave a comment below if you dare!!
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